A guide talking with guests in front of a museum

Guides, researchers, makers

Build the experience you wish existed

igniTours is a coalition, not an agency. Guides who develop an experience with us co-own it, lead it, and earn a share of its revenue every quarter.

Two ways to work with us

Lead tours

Join the roster for existing experiences in your city. Paid per departure, with full manifests paid even for no-shows, and tips are yours.

Co-develop an experience

Research and write a new route with our support. You are credited on the page, lead it by default, and receive a developer share of net revenue, paid quarterly.

What we provide

The boring parts, handled

  • Booking, payments and customer service
  • Marketing: this website, OTA listings, reviews
  • Insurance and permits
  • Scheduling and guide-availability tools
  • Payroll on the 15th and last day of the month
  • A public guide profile with a tip link and QR code

How it works

  1. 1

    Apply

    Tell us about you, your city and what you would love to lead or build.

  2. 2

    Meet and shadow

    A conversation, then a shadow tour with a current guide.

  3. 3

    Lead or launch

    Get added to the schedule, or start developing your experience with a launch date and a revenue share agreement.

Questions we get asked

Do I need a license or certification?

No formal license is required in Los Angeles or San Francisco for walking tours. We do require a background check, CPR awareness and a shadow tour.

How is the developer share calculated?

A fixed percentage of net revenue (after booking-platform fees) on every departure of the experience you developed, paid quarterly. The agreement spells it out before you start.

How much do guides earn per tour?

Pay is per departure and scales with group size. We share the current rate card during the interview.

Apply

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